How did esports investment go viral? #ECONOMICS

Citation Newman, J. I., Xue, H., Watanabe, N. M., Yan, G., & McLeod, C. M. (2020). Gaming Gone Viral: An Analysis of the Emerging Esports Narrative Economy. Communication & Sport, 2167479520961036. Abstract In this article, we use narrative economics to analyze the social conditions promoting the growth in private investment in esports—specifically in North American…

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